Our 6 global marketing trends for 2020

In the marketing industry, the start of a new calendar is less ‘new year, new me’ and more ‘new year, new strategy.’ After all, with every new year comes a new set of industry trends for global marketers to build into their plans. So what of 2020?

Here’s a quick overview of the year ahead in the global marketing industry… 

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1 - New Approaches to Narrative

Stories have the power to sell, which is why many modern-day marketing tactics revolve around telling a tale. Our guide reveals what the next chapter holds…

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2 - B2B Gets Influential

The landscape of B2B marketing is shifting rapidly; gone are the days of uninspiring white papers. In 2020, influencers will continue to shine in the B2B spotlight.

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3 - Eyes on the Buys

Visual search is rapidly changing the way products are discovered online by placing images at the heart of the shopping experience.

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4 -  Social Becomes Shoppable

The gap between content and commerce is shrinking. New shoppable features are being introduced across social media and are transforming the digital shopping experience.

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5 - From Web to App to PWA

When it comes to connecting with new customers, driving conversions and increasing revenue, progressive web apps are the future of mobile websites.
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6 - It’s Game On for Esports

In 2020, esports is set to explode, taking over stadiums across the globe and becoming a competitive sport within its own right.

Sound interesting? 

Fill out the form below to read our report in full. We’ll even email you a copy of the report so that you can keep it for reference, plus we'll give you a nudge when next year’s edition is ready.