Our 6 global marketing trends for 2020
In the marketing industry, the start of a new calendar is less ‘new year, new me’ and more ‘new year, new strategy.’ After all, with every new year comes a new set of industry trends for global marketers to build into their plans. So what of 2020?
Here’s a quick overview of the year ahead in the global marketing industry…
1 - New Approaches to Narrative
Stories have the power to sell, which is why many modern-day marketing tactics revolve around telling a tale. Our guide reveals what the next chapter holds…
2 - B2B Gets Influential
The landscape of B2B marketing is shifting rapidly; gone are the days of uninspiring white papers. In 2020, influencers will continue to shine in the B2B spotlight.
3 - Eyes on the Buys
Visual search is rapidly changing the way products are discovered online by placing images at the heart of the shopping experience.
4 - Social Becomes Shoppable
The gap between content and commerce is shrinking. New shoppable features are being introduced across social media and are transforming the digital shopping experience.
5 - From Web to App to PWA
6 - It’s Game On for Esports
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